Sales and Marketing Management

Sustainable Sales has twenty years of creating highly effective sales and marketing strategies for companies of all size: from inventors and start-ups to mature businesses.

We possess an extensive knowledge of the North American travel goods, automotive and housewares market at all levels of the supply chain:

• Retailers & buying groups

• Mail order catalogs and Etailers including Amazon

• Promotional products distributors

• Sales agents

• Distributors

• Manufacturers

We can advise on:

Customer Management

• Review of Current and New accounts

• Monitor in store sales through merchandising events and displays

• Suggest ways to increase exposure within retail channel – packaging, displays etc

• Expand account base by retail and wholesale analysis and recommend plan of action

Distribution

• Target new, key accounts, create timeline and strategy to land

• Create detailed retail matrix based on GEMROI

• Evaluate profitability of existing accounts

• Review existing distributor accounts - conduct in store analysis of turns and profitability

Rep Management

• Current rep organization

• Monitoring of existing rep network – evaluate and suggest ways for their improvement (spiff’s, incentives etc)

Sales Management

• Find and monitor rep network based: in the field and at tradeshows

• Locate reps in new channels – evaluate

• Review training manuals and events for more effective sales management – both internal and external rep force

New Products

• Consult on product development via in person meetings and research conducted in the marketplace

Other Services

• Packaging and merchandising

• Market positioning vis-á-vis competitors

• Pricing policy

• General Management

We can also advise on:

• Short term opportunities vs. long-term brand-building

• Negotiating strategy

• Harvest strategy